Running Jeffrey Campbell’s social channels was what catapulted me into a career of social media marketing, strategy, and content creation. These channels were my pride and joy. Utilizing a witty and friend-like persona that the channels became known for, I also planned all the content and shot it myself, wrote the captions, and engaged with the #jcgirls, Jeffrey Campbell’s fandom.
This was an absolute work of love and it showed: when I first took over the accounts, the Jeffrey Campbell Instagram was at 10k followers. When I handed the channels back over, the Instagram had hit 1.1 million followers, completely by organic growth.
I conceptualized, directed, and photographed digital campaigns, look books, and social media assets
I conceptualized, photographed, edited, and wrote caption copy for all social posts
I worked with various celebrities, bloggers, and models for product gifting and cross promotion
And, I even planned and managed Jeffrey Campbell's e-commerce launch party, consisting of 250 guests (including influencers, bloggers, and celebrities), and a musical performance