A BRIEF SUMMARY

Strategic & creative leader who helps brands translate social and cultural trends, patterns, and meaning into opportunities in the feeds. Currently Head of Social Strategy & Insights at Monks with over 13 years of experience working in social leading teams, crafting strategies, creating content, and building campaigns. Have had the privilege of being able to work across a multitude of industries—fashion, entertainment, retail, QSR, hospitality, beauty, alcohol, sports, music, CPG, and tech—and I've always loved the variety and bringing inspiration from one to the next.

A BRIEF HISTORY

Started college as a Biochem major determined to be a surgeon. Then, during a chance meeting on NYE during my Sophomore year, I met my favorite shoe designer at the time, Jeffrey Campbell. By the end of the night, I had an offer to come in for an interview to work for his company. Within the next two weeks, I had a job that catapulted me into a life of social media, strategy, and content creation—one I never saw coming.

I’ve always said my brain is 51% analytical and 49% creative, I just never knew what to do with either. Working in marketing and advertising allowed me to use both. I traded in my Bio/Chem courses for a Business/Marketing degree and I’ve never looked back.

LET’S TALK

Email: ashlynwhit@gmail.com
LinkedIn: Ashlyn Whittington