ROLE I PLAYED: SOCIAL STRATEGIST

Guided the overall social strategy for the content drop including the campaign rollout, cadence, and content optimization plan as well as the influencer strategy including the identification of influencer verticals to tap into, content approach, and phased rollout

(2019)

ROLE I PLAYED: CREATIVE SOCIAL STRATEGIST

Conducted cultural research, drove the strategic approach using insights derived from research, developed the creative campaign and tagline alongside the creative team, identified key niche audience segments and corresponding influencers, and built the social strategy, cadence, and rollout

Art Director: Michael Carian
Copywriter: Max Lasser

(2019)

ROLE I PLAYED: CREATIVE SOCIAL STRATEGIST

Conducted cultural research, built the strategic cultural narrative, identified influencer verticals to tap into, outlined social influencer activations including live tweeting and sharing deeper stories and connections with the show

Experiential Team: Shelley Oto and Kelly Woo

(2019)

ROLE I PLAYED: SOCIAL ACCOUNT MANAGER + SOCIAL STRATEGIST

Lead the pitch and presentation, winning the business. Managed creative teams and oversaw creative development in: concepting, daily asset creation, voice/tone, and world building. Responsible for the campaign rollout and social strategy, including content and channel strategy. Community managed throughout each season, including live tweeting on show days

Season 2 (2018)
Art Director: Jasmon Grant
Copywriter: Jackie Viscusi

Season 3 (2019)
Art Director: Clara Lee
Motion Designer: Chet Brown

ROLE I PLAYED: DIGITAL AND SOCIAL STRATEGIST

Responsible for digital and social campaign strategy and rollout, including content and channel strategy, building hype with a tease on socials, and aligning specific posts with ecom drops to drive sales

Photographer: Sasha Samsonova

Watch the condensed video here.

Read press coverage that includes social media posts in Vogue and Harpers Bazaar.

(2017)

ROLE I PLAYED: DIGITAL STRATEGIST x CONTENT CREATION + CAPTURE

Responsible for digital and social campaign strategy and rollout, including content and channel strategy. Captured content on set specifically for socials to complement the official lookbook

Photographer: Sasha Samsonova
Model: Kate Bogucharskaia

Polaroids: Taken by Myself, Janelle Bongiovanni, and Josh Heller

See the lookbook in Vogue

(2017)

ROLE I PLAYED: SOCIAL MEDIA + PRESS MANAGER

Developed and executed a bespoke social media strategy with custom content creation and a focus on community-building and fan engagement for Instagram, Twitter, Facebook, and Tumblr

(2012-2015)